Query string

Query string

This article explains what a query string is, how to use it and its benefits.
What is it?
A query string is a way of sending data via the URL (shop link) to a web server. This can be useful for passing information such as queries, filter settings, or other variables that a web page needs to function correctly. If you have a large event with multiple shop links, it can be useful to use a query string. That way, you can track through which channels your visitors bought their tickets.

Formatting query string
A query works as follows: add a ‘?’ and then an ‘_’ to the shop link URL. After this, add a self-chosen word or character. For example, ‘website’. 

Standard shop link:
Shoplink with query string:

Download report back office
After you have communicated several links, you can download a report in the back office to see which products were bought via which query. 
1. Go to ‘Reports’ and then choose ‘Custom’
2. Choose the ‘Orders for event with query string’ report
3. Enter the appropriate event and generate the report.
4. In column X, you can find the query string. Turn on the filter in the excel document and filter on your query string.
5. You can now see how many and which products were sold per query string.