This article explains what a query string is, how you can use it and what the benefits are.
What it is
A query string is a way to send data to a web server via the URL (shop link). This can be useful for passing information such as search queries, filter settings or other variables that a web page needs in order to function correctly. When you have a large event with multiple shop links, it can be useful to make use of a query string. That way you can track through which channels your visitors bought their tickets.
Query string format
A query works as follows: add a “?” and then a “_” to the shop link URL. After that, add a word or character of your choice. For example “website”.
Standard shop link:
https://shop.paylogic.com/5c2de2c4152448d6b0302864665130e5/
Shop link with query string:
https://shop.paylogic.com/5c2de2c4152448d6b0302864665130e5/?_website
Download report in the backoffice
After you have communicated different links, you can download a report in the backoffice to see which products were purchased via which query.
Go to “Reports” and then choose “Custom”.
Select the report “Orders for event with query string”.
Enter the correct event and download the report.
In column X you can find the query string. Enable the filter in the Excel document and filter by your query string.
You can now see how many and which products were sold per query string.