By using opt-ins, fans can give their consent for, for example, subscribing to a newsletter, storing data, or subscribing to information that you as an organization would like to share with fans. The content of the opt-in itself is up to you and can be adjusted. If fans agree to the opt-in, they give their permission to be included in promotional communication towards fans. You can set up the opt-in for all events within the account, or create a separate opt-in per event.

Creating the opt-in at merchant level
Activating the opt-in at event level