Pinterest Tag – Installation and Guide

By configuring the Pinterest tag directly in the Paylogic Backoffice, you can easily track fan behaviour and conversion events in your shop that originate from Pinterest.

Steps to set up the Pinterest tag:

1. Log in to your business Pinterest account or create one if you do not have one yet.
2. Go to the Pinterest Ads Manager and create a new Pinterest tag.
3. Copy the Tag ID (you will need this for Paylogic).
4. Log in to the Paylogic Backoffice.
5. Navigate to the event you want to track and go to the “Marketing Tags” section.
6. Select “Pinterest tag” and paste the Tag ID you copied in step 3. Note: by default, the Pinterest tag is not shown.
   
7. Confirm by clicking “Save changes”. Once this is configured, tracking will automatically start in your shop.

If you want to enable this, please contact your Client Success Manager, who can activate it for you.

What information is sent to Pinterest?

We send the following events to Pinterest, along with relevant purchase and product parameters:

1. PageView – Triggered when a fan visits a page.
2. AddToCart – Triggered when a fan adds a ticket to their cart.
3. Parameters sent:
   
1. content_id: Product ID
   
2. quantity: Number of tickets added
3. content_type: "product"

Checkout (Purchase)

Triggered after a successful transaction on the confirmation page.

Parameters sent:

1. content_name: Product title
   
2. content_category: Event title
   
3. content_type: "product"
4. currency: Transaction currency
5. value: Total transaction value
6. num_items: Number of tickets in the order
7. contents: List of product objects, each including:
1. id: Product ID
2. quantity: Number of items purchased
3. item_price: Price per item
4. content_name: Product name
5. content_category: Product category
6. content_type: "product"
   

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