Pinterest Tag - Setup & Tracking Guide

Pinterest Tag - Setup & Tracking Guide

By configuring the Pinterest Tag directly in the Paylogic backoffice, you can easily track fan behavior and conversion events on your shop from Pinterest.

Follow the steps below to set it up:
  1. Log in to your Pinterest Business Account or create one if you don’t have it yet.
  2. Go to the Pinterest Ads Manager and create a new Pinterest Tag.
  3. Copy the Tag ID (you'll need this for Paylogic).
  4. Log in to the Paylogic Backoffice.
  5. Navigate to the event you want to track and go to the Marketing Tags section.
  6. Select Pinterest Tag and paste the Tag ID you copied in step 3. Please note the Pinterest tag is by default not displayed.
    Info
    If you would like to enable this, then please contact your Client Success Manager who can have this enabled.
  7. Confirm with Save changes. Once set up, tracking will start automatically on your shop.
Once set up, tracking will start automatically on your shop.

Which information is sent to Pinterest?
We send the following events to Pinterest along with relevant purchase and product parameters:
  1. PageView - Triggered when a fan visits a page.
  2. AddToCart - Triggered when a fan adds a ticket to their cart.
  3. Parameters sent:
    1. content_id: Product ID
    2. quantity: Number of tickets added
    3. content_type: "product"
Checkout (Purchase)
Triggered after a successful transaction on the confirmation page.
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Parameters sent:
  1. content_name: Product title
  2. content_category: Event title
  3. content_type: "product"
  4. currency: Transaction currency
  5. value: Total transaction value
  6. num_items: Number of tickets in the order
  7. contents: List of product objects, each including:
    1. id: Product ID
    2. quantity: Quantity purchased
    3. item_price: Price per item
    4. content_name: Product name
    5. content_category: Product category
    6. content_type: "product"