Identify fan behavior on your online channels

Our marketing tags feature makes it very easy to place different pixels in your shop. This can help you identify the behaviour of fans on your website. You can read how to do that below, after a short introduction to the different pixels.

 

The marketing tags can be divided into 3 different types. In the overview below you will find an explanation for each type.

Conversion Tags	Google Adwords, Facebook pixel, Daisycon pixel, Twitter pixel, Custom Conversion pixel,	With these you can measure the success of your online campaigns. They determine how many ticket sales resulted from a specific marketing action or sale.
Tracking Tags	Google Analytics 4, Facebook Pixel,	These tags give you insight into the overall online behaviour of your (potential) fans. They track every step visitors take on your web page and process this in reports.
Remarketing Tags	Google Adwords	This type of tag makes it possible to re-engage with visitors after they did not complete the order process.

For more information about the marketing tags above and any possible collaboration with partners, you can contact us.

Configuring Marketing Tags

1. Select the desired event.
   
2. Go to Marketing tags via the event settings.
   
3. Add the desired pixel.
   

Is the pixel you want not listed in the overview? Then contact your Client Success Manager to have the pixel activated.

Do you want to use the same tracking pixels for every event? Then contact your Client Success Manager.

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