Identify fan behaviour on your online channels

Our marketing tags feature makes it very easy to place different pixels in your ticketshop. This can help you identify fan behaviour on your website. How to do this is explained here after a short introduction to the different pixels.

The marketing tags can be categorised into 3 different types. In the overview below you'll find an explanation of each type.

Conversie Tags	Google Adwords, Facebook pixel, Daisycon pixel, Twitter pixel, Custom Conversion pixel,	This allows you to measure the success of your online campaigns. It determines how many ticket sales have resulted from a specific marketing action or sale.
Tracking Tags	Google Analytics 4, Facebook Pixel,	These tags give you insight into the overall online behaviour of your (potential) fans. They follow every step visitors take on your webpage and process these in reports.
Remarketing Tags	Google Adwords	This type of tag creates the possibility to reconnect with visitors after they have not completed the ordering process.

More information on the above marketing tags and possible cooperation with partners can be requested via us.

Setting Marketing Tags

Select the desired event.
From intergrations, go to marketing tags.
Add the desired pixel.

Is the desired pixel not listed? Please contact us.

Use the same tracking pixels for each event? You can do this via Merchant > Default event settings > Marketing Tags