Create a Google Analytics 4 funnel

Create a Google Analytics 4 funnel

With Funnel exploration in Google Analytics 4 you can visualize the steps your users take to complete a task and quickly see how well they succeed or fail at each step. For example, how do your fans move through a Paylogic shop and become buyers? In these steps we explain how you can set up a funnel for a single Paylogic shop or for multiple shops at the same time, which can be useful if you use the same GA4 measurement ID for many different events.

Funnel for one Paylogic shop

  1. When you are on the homepage of your GA4 property, select 'Explore' in the menu bar on the left-hand side.

  2. In the next screen, choose 'Funnel Exploration'.

  1. You will be taken to the next screen and you will see that Google has already filled in some steps. Remove these steps.

  2. Click on the 'MAKE OPEN FUNNEL' toggle so that it is turned on.

  3. Now click on the pencil icon in the 'Steps' section.

  4. Here you can add all the different steps of the purchase process in a Paylogic shop. As an example, we will use our demo shop: https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/tickets. Our shops have a few standard steps that every shop has (add to cart, shopping cart page, checkout page, purchase), but as you may know you can also add your own pages to the shop or even add a questionnaire that can be viewed in the demo shop.

  5. As a first step we add the shop's landing page, in this case https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/tickets. Do this as follows: 

  • Give the step a name, such as the name of the page. In this case 'Tickets'.

  • Click on 'Add new condition'.

  • Select 'Events' and then click on 'page_view'.

  • Now click on the 'Add parameter' button, select 'Other' and click on 'page_location'.

  • A window will open for the rules of the page_view. 

  • Add the URL of your landing page in the empty field.

  • Click 'Apply'.

  1. You have created your first step. The rest of the steps can be set up in the same way. As an example, you can see below what the steps would look like for the demo shop:

Info
As you can see, the purchase event is slightly different from the other steps. You can use the 'purchase' event and in page_location you only pass the sale UID of your shop, because the full URL of a completed order will be different for each fan. An example of an event UID is shown in bold above.

Confirm your steps by clicking 'Apply' at the top right.

  1. You have successfully created your funnel and you can see the data on the right-hand side.

Funnel for multiple Paylogic shops

A funnel for multiple Paylogic shops can be useful if you use one GA4 measurement ID for many different events at the same time. For example, for clubs or concert venues, where every shop has the same setup and the same number of pages.

  1. When you are on the homepage of your GA4 property, select 'Explore' in the menu bar on the left-hand side.

  2. In the next screen, choose 'Funnel Exploration'.

  3. You will be taken to the next screen and you will see that Google has already filled in some steps. Remove these steps.

  4. Click on the 'MAKE OPEN FUNNEL' toggle so that it is turned on.

  5. Now click on the pencil icon in the 'Steps' section.

  6. Here you can add all the different steps of the purchase process in a Paylogic shop. As a first step we add the landing page of the shops. Do this as follows:

  • Give the step a name, such as 'Discovery' in this case.

  • Click on 'Add new condition'.

  • Select 'Events' and then click on 'page_view'.

  • Now click on the 'Add parameter' button, select 'Other' and click on 'page_location'.

  • A window will open for the rules of the page_view. What you want to do is make sure that you only include pages with products and no pages from other steps or other applications than the shop. Therefore, select 'does not contain' as the condition and enter 'shopping-cart' in the empty value field.

  • Click 'Apply'.

  • Repeat this for 'checkout' and 'account', so that you have 3 conditions for your first step.

  1. As step 2 you can add 'Add to Cart', which is the event when a fan adds a product to their shopping cart in a shop.

  • Click on 'Add new condition'.

  • Select 'Events' and then click on 'add_to_cart'.

  1. Step 3: Shopping Cart -> page_location contains /shopping-cart.

  2. Step 4: Checkout -> page_location contains /checkout.

  3. Step 5: Purchase -> page_location does not contain account.

  4. Confirm your steps by clicking 'Apply' at the top right.

  5. You have successfully created your funnel and you can see the data on the right-hand side.


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