Create a Google Analytics 4 Funnel

Create a Google Analytics 4 Funnel

Funnel exploration in Google Analytics 4 lets you visualize the steps your users take to complete a task and quickly see how well they succeed or fail at each step. For example, how do your fans go through a Paylogic Shop and become buyers? In these steps, we'll explain how to set up a funnel for a single Paylogic Shop or for multiple shops at once, which can be useful if you use the same GA4 Measurement ID for many different events.

Funnel for one Paylogic Shop
  1. When you are on the home page of your GA4 Property, select 'Explore' from the menu bar on the left.
  2. On the next screen, select 'Funnel Exploration'.
  3. You will be directed to the next screen and see that Google has already completed some steps. Remove these steps.
  4. Click on the 'MAKE OPEN FUNNEL' switch so that it is enabled.
  5. Now click on the pencil icon in the 'Steps' section.
  6. Here you can add all the different steps of the buying process in a Paylogic Shop. As an example, let's take our demo Shop: https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/tickets. Our Shops have a few standard steps that every shop has (add to cart, shopping cart page, checkout page, purchase), but as you may know you can add your own pages to the shop or even add a questionnaire that can be viewed in the demo shop.
  7. The first step is to add the landing page of the shop, in this case https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/tickets. Do this as follows: 
    1. Give the step a name, such as the name of the page. In this case, 'Tickets'.
    2. Click on 'Add new condition'.
    3. Select 'Events' and then click on 'page_view'.
    4. Now click on the 'Add Parameter' button, select 'Other' and click on 'page_location'.
    5. A window will open for the page_view rules.
    6. Add the URL of your destination page in the empty field.
    7. Click on 'Apply.'
  8. You have made your first step. The rest of the steps can be performed in the same way. As an example, you can see below that for the demo shop, the steps would look like this:
    1. Accommodation: Events > page_view | Parameter > Other > page_location > https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/accommodation
    2. Merchandise: Events > page_view | Parameter > Other > page_location > https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/merchandise 
    3. Extras: Events > page_view | Parameter > Other > page_location > https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/extras
    4. Shopping cart: Events > page_view | Parameter > Other > page_location > https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/shopping-cart
    5. Questionnaire: Events > page_view | Parameter > Other > page_location > https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/questions 
    6. Checkout: Events > page_view | Parameter > Other > page_location > https://shop.paylogic.com/094a04f823654cb3a7c2cd39386546b9/checkout 
    7. Purchase: Events > purchase | Parameter > Other > page_location ‘contains > 094a04f823654cb3a7c2cd39386546b9
      8. Notes
      1. As you can see, the purchase event is a bit different from the other steps. You can use the 'purchase' event and in page_location you only provide the sale UID of your shop, because the full URL of a completed order will be different for each fan.
  9. Confirm your steps by clicking 'Apply' at the top right.
  10. You have successfully created your funnel and will see the data on the right.

Funnel for multiple Paylogic Shops

A funnel for multiple Paylogic Shops can be useful if you use one GA4 measurement ID for many different events at the same time. For example, for clubs or concert halls, where each shop has the same setup and the same number of pages.
  1. When you are on the home page of your GA4 Property, select 'Explore' from the menu bar on the left.
  2. On the next screen, select 'Funnel Exploration.'
  3. You will be taken to the next screen and see that Google has already completed some steps. Delete these steps.
  4. Click on the 'MAKE OPEN FUNNEL' switch so that it is enabled.
  5. Now click on the pencil icon in the 'Steps' section.
  6. Here you can add all the different steps of the buying process in a Paylogic Shop. The first step is to add the shops landing page. Do this as follows:
    1. Give the step a name, like in this case for example 'Discovery'
    2. Click on 'Add new condition'.
    3. Select 'Events' and then click on 'page_view'.
    4. Now click on the 'Add parameter' button, select 'Other' and click on 'page_location'.
    5. A window will open for the page_view rules. What you want to do is to make sure that you only include pages with products and not pages from other steps or applications other than the shop. Therefore, select 'does not contain' as a condition and enter 'shopping-cart' in the empty value field.
    6. Click on 'apply.'
    7. Repeat for 'checkout' and 'account', so you have 3 conditions for your first step.
  7. As step 2, you can add 'Add to Cart', which is the event when a fan adds a product to their shopping cart in a shop.
    1. Click on 'Add new condition.
    2. Select 'Events' and then click 'add_to_cart'.
  8. Step 3: Shopping Cart -> page_location contains /shopping-cart.
  9. Step 4: Checkout -> page_location contains /checkout.
  10. Step 5: Purchase -> page_location does not contain account.
  11. Confirm your steps by clicking 'Apply' at the top right.
  12. You have successfully created your funnel and see the data on the right.