What do we measure?

What do we measure?

Google Analytics 4
When you have configured a Pixel ID for the Google Analytics 4 pixel, we automatically send the following events/triggers to your GA4 pixel:
  • pageview: 
    • Is sent for each page view in a shop or on My Order.
  • add_to_cart: Is sent each time a user adds a product to their shopping cart in a ticket shop, with the following data:
    • currency: Currency,
    • value: Product price of the product that has been added to the shopping cart,
    • Items:
      • item_id: Paylogic product ID
      • item_name: Product title
      • price: Product price
      • quantity: Number of products added
      • affiliation: Event title
      • item_category: Category title where the product is located in the ticket shop
      • item_list_name: When you use the Upsell feature in the ticket shop, the value “UpsellInCheckout” is sent when an upsell product is added to the shopping cart.
      • item_variant: Paylogic product UID
  • remove_from_cart: Is sent each time a user removes a product from their shopping cart in a ticket shop, with the following data:
    • currency: Currency,
    • value: Product price of the product that has been added to the shopping cart
    • Items:
      • item_id: Paylogic product ID
      • item_name: Product title
      • price: Product price
      • quantity: Number of products removed
      • affiliation: Event title
      • item_category: Category title where the product is located in the ticket shop
      • item_variant: Paylogic product UID
  • purchase: Is sent for every completed order, with the following data:
    • transaction_id: Paylogic order ID
    • value: Total amount of the transaction
    • shipping: Shipping costs
    • currency: Currency
    • items: This is an overview of the products in the completed order with the following data:
      • item_id: Paylogic product ID
      • item_name: Product title
      • affiliation: Event title
      • price: Product price
      • quantity: Number of tickets for the product
Facebook Pixel
When you have configured a Pixel ID for the Facebook pixel, we automatically send the following events/triggers to your Facebook pixel:
  • Pageview: 
    • Is sent for each page view in a ticket shop or on MyOrder.
  • ViewContent: Is sent for each page view in a ticket shop or on MyOrder with the following data:
    • content_ids: Paylogic Event ID
    • content_name: Paylogic Event ID & URL path
    • content_category: Event title
    • content_type: 'product'
  • AddtoCart: Is sent each time a user adds a product to their shopping cart in a shop with the following data:
    • contents: [
        {
            quantity: 1,
            id: Paylogic product ID
        }
],
  •     content_name: URL path
  •     content_category: Event title
  •     content_type: 'product',
  • InitiateCheckout: Is sent each time a user clicks the 'Pay' button in the ticket shop, which redirects the user to the checkout page of the shop, with the following data:
    • content_ids: Paylogic Event ID
    • content_category: Event title
  • Purchase: Is sent for every completed order, with the following data:
    • currency: Currency
    • value: Total amount of the transaction
    • content_name: Paylogic Event ID & URL path
    • content_category: Event title
    • content_type: 'product',
    • num_items: Total number of tickets in the completed order
    • contents: This is an overview of the products in the completed order with the following data:
      • Product ID
      • Quantity of tickets for the product
      • Product title

Facebook Conversions API
If you use the Facebook Pixel, we also recommend using the Facebook Conversions API.
When you have configured the Facebook Conversions API in the Paylogic backoffice, we will trigger the 'Purchase' event via the API when an order is placed.

We send the following data per completed order to Facebook:
{ 
    
       "event_name": "Purchase",
       "event_time": "{{order completion date}}",
       "event_id": "{{Paylogic order ID}}",
       "action_source": "website"
       "event_source_url": "{{Paylogic Shop confirmation URL}}",
       "user_data": {
              "first_name": "{{first name}}",
              "last_name": "{{last name}}",
              "gender": {{gender}},
              "date_of_birth": {{date of birth}},
              "email": "{{email address}}",
              "country_code": "{{country code}}",
              "phone": {{phone number}},
              "city": {{city name}},
              "zip_code": {{zip code}},
       },
       "custom_data": {

            "contents": [
              {
                 "product_id": "{{Paylogic product ID}}",
                 "quantity": {{product quantity}},
                 "item_price": {{product price}},
              }
            ],
            "content_type":"product",
            "content_category": "{{Paylogic event title}}",
            "content_name": "{{Paylogic event ID}}",
            "num_items": 1,
            "order_id": "{{Paylogic order ID}}",
            "value": {{Total amount of the transaction}},
            "currency": "{{currency}}",
       }
    }

TikTok
When you have configured a Pixel ID for the TikTok pixel, we automatically send the following events/triggers to your TikTok pixel:
  • Pageview: 
    • Is sent for each page view in a ticket shop or on MyOrder.
  • ViewContent: Is sent for each page view in a ticket shop or on MyOrder with the following data:
    • content_id: Paylogic event ID
    • content_name: Paylogic Event ID & URL path
    • content_category: Event title
    • content_type: product
  • AddToCart:
    • Is sent each time a user adds a product to their shopping cart in a shop with the following data:
      • content_id: Paylogic product ID
      • content_name: Paylogic Event ID & URL path
      • content_category: Event title
      • content_type: product
  • InitiateCheckout:
    • Is sent each time a user clicks the 'Pay' button in the ticket shop, which redirects the user to the checkout page of the shop, with the following data:
      • content_id: Paylogic event ID
      • content_name: Paylogic Event ID & URL path
      • content_category: Event title
      • content_type: Product
  • PlaceAnOrder:
    • Is sent for every completed order, with the following data:
      • currency: Currency
      • value: Total amount of the transaction
      • content_name: Paylogic Event ID & path of URL
      • content_category: Event title
      • content_type: 'product',
      • contents: This is an overview of the products in the completed order with the following data:
        • Product ID
        • Number of tickets for the product
        • Product title

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