Keep control of resales with your own resale platform

When fans are unable to attend an event, there are several players in the market that facilitate resale. In the current landscape we see that scalpers and many external marketplaces sell unvalidated tickets at exorbitant prices, allowing them to influence the entire visitor experience. With your own resale platform, you take back control of resale into your own hands.

Benefits of your own white-label resale platform:

Financial

1. The resale platform combats fraud; only valid tickets can be resold. This happens directly from the fan’s MyOrder environment, and can also be done if barcodes or tickets have not yet been sent.
2. Stay in control of whether fans are allowed to resell their tickets on the resale platform, and at what price.
3. Third parties no longer profit from the success of your events.

Data

1. Find out how many more people are interested in your event, even after it has sold out.
2. All data under your own management and in one place, together with the primary sale.

Encourage up- and cross-sell

1. After purchasing, fans are included in the same communication cycle for upsell as regular ticket buyers.
2. List all your events with resale in one place to stimulate cross-sell.

White-label resale platform

1. Direct fans from your primary shop straight to your resale platform using a custom text and button.
2. Design the resale platform entirely in your own branding and communication style.

Excited and curious about the opportunities and possibilities for your event(s)? Get in touch with your client success manager or via the button at the bottom of this page.

Example resale platform Eurosonic Noorderslag:

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