Promote ticket resale from the ticket shop

Promote ticket resale from the ticket shop

Introduction
When fans are not able to attend an event, there are various players on the market that make resale possible.
In these articles (1. Waiting list | 2. Resale platform) you can already read which options See Tickets offers to take back control of this yourself.
Below you can read how resale options for sold-out ticket types can be highlighted directly from the ticket shop.

Showing resale tickets in the primary ticket shop
As soon as a ticket type is sold out, the "Add" button to place something in the shopping cart disappears. Instead, only the text "Sold out" is shown.
If you use a Waiting list or Resale platform and a sold-out ticket type has been activated for it, you can choose to add a button that automatically links to this.
This has the following advantages:
  1. It is clear to fans where they can still go for sold-out tickets. This prevents them from searching for tickets via unreliable platforms.
  2. It is easy to show per ticket type whether a resale option is available. Tickets that are not yet sold out also simply remain available.
  3. There is no need to use banners or extra text to refer to the options for resale tickets.
Adding a resale tickets button to the ticket shop
Two things are required to make the resale button visible in the primary ticket shop:
  1. There must be an active resale channel with tickets.
  2. At least one ticket type that is active for resale must be sold out.
  1. In the desired event, go to "Sales configuration" and click "Edit".
  2. Expand the "Advanced settings" menu and go to "Secondary sales for sold-out products".
  3. Here you select the resale channel; this will usually consist of only one choice.
a) If you use the Waiting list solution, you do not need to do anything else. The button is now automatically shown for ticket types that are sold out and available via the Waiting list.
b) If you use a Resale platform, after selecting it you can add the URL of the platform. The button is now automatically shown for ticket types that are sold out and available via the Resale platform.
Optionally, you can also choose to add a reference to a resale channel at the top of the shop. This can also be done when no product is sold out yet. Activate this by ticking "Show secondary redirect option in shop header". Additionally, you can also add a description under "Customizable text for secondary sales".

See an example of the button below:

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