Encourage fans to buy add-ons with upselling

Encourage fans to buy add-ons with upselling

There are two ways to offer add-on products:
  1. Upsell at checkout – in this case, fans will see the upsell products when they have added products to their shopping cart. For example, a locker will be shown at checkout if there is only an entrance ticket in the shopping cart.
  2. Upsell in MyOrder – in the MyOrder environment, fans can personalize tickets, resell tickets, perform a name change and, of course, download their ticket. Fans will visit this environment at several moments, which makes it the perfect place to make add-on products visible.

Info
To use Upsell in MyOrder, you need to create an extra sales channel. This will be the shop where the fan is directed from MyOrder to place a new order. Below you can read how to do this.
Create a shop for extra products:
  1. Have you never set up Upsell before? Then go to ‘Create’ at the top and, in the black column on the left, go to ‘Sales channels’.
  2. Create a new sales channel for Upsell. For ‘Type’, choose: Online, and for ‘Sold via’: Shop.
  3. Go to the event and, in the grey column, go to ‘Sales configuration’. Click the pink ‘Create new sale’ button and choose the sales channel you just created.
  4. Now add the desired extra products by clicking ‘Add products to sale’. Then save using the green ‘Apply changes’ button.
  5. Don’t forget to publish the Upsell shop by sliding the toggle from red to green.

Make the extra products visible in the checkout and the ticket buyer’s MyOrder environment:

  1. Go to the event and click ‘Sales configuration’. Then go to your regular ticket shop in the overview. 
  2. Click the black ‘Edit’ button on the right-hand side.
  3. Open the ‘Upselling’ section.
  4. Tick ‘Upsell at checkout’ if desired.
  5. Enter 4 at ‘Number of recommended products’ and add the add-on products.
  6. Also tick ‘Enable upsell in MyOrder’. Add the sales channel you created for upsell here.
  7. Enter 5 at ‘Number of recommended products’ and add the add-on products.
  8. If you also want to show product images in the upsell shop, tick these checkboxes.
  9. Save your changes by clicking the pink button at the bottom.
  10. Always double-check in the shop whether you see the add-ons appear during checkout. It should look like this: