Dynamic Shopping is a useful tool that makes recommended products visible to fans during the purchase process. Below you will find the steps to set up Dynamic Shopping in your shop.
1. Activating Dynamic Shopping

Have you never used Dynamic Shopping before, or are you not sure whether it is enabled for you? Then please contact your Client Success Manager.
2. Configure product recommendations
Based on the selected products in the ticket shop, recommended products can be shown. For example, if a fan chooses a Friday ticket in the shop, relevant products such as a parking or locker ticket valid for Friday will be shown later in the process.
Steps
- Go to Sales configuration in the event where you want to use Dynamic Shopping.
- Select the sales channel in which you want to use Dynamic Shopping.
- On product level, click the icon with three dots (all the way to the right of the product name) and select Edit recommendations.
- A submenu with a search bar will now appear. In the search bar, you can select recommended products for the product you are currently editing. Add a recommended product by selecting the products and then clicking Add recommendations.
Complete steps 3 and 4 for all products that should have recommended products. Then test in the shop whether the link is made correctly.