Show recommended products in your shop with Dynamic Shopping
Dynamic Shopping is a useful tool that makes recommended products visible to fans during the purchase process. Below you will find the steps to set up Dynamic Shopping in your shop.
1. Activating Dynamic Shopping

Have you never used Dynamic Shopping before, or are you not sure whether it is enabled for you? Then please contact your Client Success Manager.
2. Configure product recommendations
Based on the selected products in the ticket shop, recommended products can be shown. For example, if a fan chooses a Friday ticket in the shop, relevant products such as a parking or locker ticket valid for Friday will be shown later in the process.
Steps
- Go to Sales configuration in the event where you want to use Dynamic Shopping.
- Select the sales channel in which you want to use Dynamic Shopping.
- On product level, click the icon with three dots (all the way to the right of the product name) and select Edit recommendations.
- A submenu with a search bar will now appear. In the search bar, you can select recommended products for the product you are currently editing. Add a recommended product by selecting the products and then clicking Add recommendations.
Complete steps 3 and 4 for all products that should have recommended products. Then test in the shop whether the link is made correctly.

TIP: In the shop it is always possible to show all products instead of only the selection of recommended products. To do this, click the Show all products button in the top left of the shop.
Related Articles
Encourage fans to buy add-ons with upselling
There are two ways to offer add-on products: Upsell at checkout – in this case, fans will see the upsell products when they have added products to their shopping cart. For example, a locker will be shown at checkout if there is only an entrance ...
Promote ticket resale from the ticket shop
Introduction When fans are not able to attend an event, there are various players in the market that enable resale. In these articles (1. Waiting list | 2. Resale platform) you can already read which options See Tickets offers to take back control ...
Increase upsell with cart banners
Add a banner to each step in your ticket shop to redirect people to, for example, merchandise, or to promote other services you offer. This is a great way to cross-sell during the purchase process. Navigate to your desired event. Click Sales ...
Prevent ticket fraud with Secure Swap
Of course, nobody wants ticket fraud. Fortunately, together with TicketSwap we have developed a solution for this. Secure Swap makes it possible to make the resale of tickets 100% reliable. When a fan sells a ticket via TicketSwap, the old barcode is ...
Allow your fans to make name changes via Name Change
Enable your fans to make name changes via Name Change Through our personalization features, we enable our customers to collect the data of all (100%) fans. With this valuable data, our customers can build their own unique database and gain better ...